Modern aviation coatings serve a dual purpose by providing essential structural protection against harsh environments while enhancing an airline’s visual brand identity. Industry leaders like Mankiewicz and Sherwin-Williams are driving innovation through basecoat/clearcoat systems and chrome-free primers that improve durability and shorten application timelines. These technological advancements allow for elaborate special liveries and more efficient maintenance workflows, which are critical as global production backlogs grow. Meanwhile, service providers such as Airbourne Colours are expanding their facilities to meet a rising trend in outsourced aircraft painting. To support this growth, significant investments are being made in automated manufacturing and specialised technician training programmes. Overall, the sector is evolving to balance aesthetic customisation with environmental sustainability and operational speed.