OASES, a leading provider of aviation MRO software, today revealed a bold new brand identity, marking the start of a new era for the company. The refresh includes a redesigned logo, updated colour palette, and a completely new website — all reflecting a modern, accessible, future-ready aesthetic.
A Modern, Accessible Look
The refreshed brand has been carefully developed to align with OASES’s long-term vision and evolving customer needs. Improved contrast, clearer typography, and flexible digital design elements make the brand more accessible across a wide range of devices and platforms. The redesigned website provides a cleaner, more intuitive experience for visitors, with easier access to product information, support, and resources.
“We knew from the beginning that this wasn’t just a design update,” said Charles McFarlane, head of marketing at OASES. “The brand refresh has been developed to reflect where OASES is heading. From small details like colours and typography, to larger projects like our new website, every element has been designed to match our ambitions for the future.”
Built On Collaboration
The rebrand has been months in the making, with close collaboration across OASES teams to ensure the new look represents both the company’s heritage and its future direction. The updated brand was previewed with customers at exclusive, in-person events earlier this year, receiving highly positive feedback on its clarity, accessibility and modern feel.
Looking Ahead
“This refresh comes at an important moment for OASES,” said Paul Lynch, managing director at OASES. “It marks the start of the next phase in our journey and sets the stage for exciting developments to come.”